Amadeus makes Indian Rail Content accessible through its selling platform

New Delhi, December 15, 2009: Amadeus, the leading global technology and distribution partner to the travel industry, today announced the availability of Indian Rail content accessible through Amadeus Selling Platform (ASP), using the Smart Tab technology with BirdRes.com a state-of-the-art B2B distribution channel from Bird Group. The Smart Tab technology will be functional on the Amadeus GDS platform from December 11, 2009. This is the first time that Indian Rail content has been made accessible through a GDS. Ankur Bhatia, Managing Director, Amadeus India said, “With nearly 75 million rail bookings, annually, Indian Railways offer a great potential for travel agents to grow their business.”

“Amadeus has over 20,000 booking agents who help millions of consumers, nationally, to meet their travel requirements. With the Indian rail content migrated onto our platform, it will have increased reach to thousands of existing and potential travellers through our multi-channel network, giving customers greater ease of access.”     Functional highlights • Creation of a PNR segment in Amadeus    Selling Platform • Generates A.I.R (Amadeus Interface Record)   for back office integration • Automatically places the Amadeus PNR in a   Pre-defined Amadeus Queue • Time saving: Access to BirdRes.com/rail   while working on the Amadeus Selling   Platform itself • No extra installation/configuration required • Easy and quick to book rail tickets • Improves efficiency • Provides ease of access to Indian Rail   Content Amadeus Selling Platform will now provide travel agents with the option of making Indian rail bookings through BirdRes.com. The Smart Tab technology with Birdres.com is an automated user friendly tool that helps and guides users to perform the desired booking. Being integrated in the Amadeus PNR, this feature allows the travel agents ease of display, print, reporting, accounting, history, invoice and back office process integration. With this option now available, it is just as easy to integrate the rail content, as any of the airline, car or hotel products available. Additionally, offering rail segments as part of their customers’ trip, remarkably improves the quality of the travel agent’s service and portfolio. Online ticket bookings with the railways have grown more than 100% in the last year with over 25% of the entire railway ticket bookings being over the internet. This initiative will be another value-add to cater to consumer convenience. The strategic partnership between Amadeus India and BirdRes.com would enable travel agents to improve their efficiency and multiply their revenue making opportunities.

About Amadeus India
Amadeus India is the leader in technology and distribution solutions for the travel and tourism industry with a quality benchmark of being an ISO 9001:2008 company. Amadeus India provides complete IT enabled services for the travel and tourism industry in the Indian sub continent. Amadeus India is the market leader with more than 19,500 terminal installations, 7,500 agencies online in 248 cities across the region. Of the total GDS installations in the subcontinent, Amadeus is the clear market leader. Since it started operations in 1994, the company has established 35 offices including country offices in Colombo, Dhaka and Kathmandu. 
More information about, visit the Amadeus India website: www.amadeus.in

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